Lupita Nyong'o is the face of French cosmetic Lancome.

It girl Lupita Nyong'o is the NEW face of Lancome.Here's the first pic.(Left).The Academy Awards winning actress was a standout doing awards season, with red carpet watchers, beauty and fashion bloggers.This is the second major deal for the 31-year- old beauty, she's also the face of Miu Miu.S/S 2014 campaign. Lupita is following in the footsteps of other starlets Kate Winslet, Julia Roberts, and Penelope Cruz, all have had Lancome beauty deals."What appealed to me about Lancome is that they're not dictating what beauty is.'' Lupita told WWD. The ads will star appealing in magazines in September.

It's LaBron James (TIME) !

 A second NBA championship, and a new wife, LeBron James is on fire! Now, the 28 year old athlete has time to launch his limited watch line for Audemars Piqeuet, where he has served as brand ambassador since 2011. James design version features an 18- Karat pink gold case and oversize Arabic numerals offset by a grey patterned dial and inter changeable crocodile and rubber straps.''I tried to do something different with a cool factor, like what Beats by Dre did for headphones.'' LaBron said, the watches will sell for $51,500 each ! According to Audemars Piquet Chief executive Francois - Henry Bennahmias.

The exclusive watch line hit stores Friday.

Photog Terry Richardson and Valentino collaborated on campaign

This is the first time that the house of Valentino has collaborated with fashion photog Terry Richardson, on a campaign.The photographer shot the ads in Rome, for the company fall accessories campaign, which kicks off today in fashion magazines worldwide, from Italy to China. Fresh- off the -runway.