Fashion mogul Donna Karen is a big fan of songstress Rita Ora, and feels Ora is the perfect fit for her new scent called My NY.The blonde beauty has done, print campaigns, for DKNY apparel and walked in fashion shows for the brand, but this is Rita first fragrance campaign. (Exciting!). ''Donna 's a very powerful and confident woman, ''Ora told WWD in an exculsive phone interview, ''she comes across as very strong and that's what I love about her line. It's a very confident energetic line, and it's about women who speak their minds. The fragrance celebrates New York City, which is unlike anyplace else in the world. I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams. '' Ads should begin breaking in August, for the new heart-shaped scent.
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