Last week megalstar Rihanna was spotted in Paris, now, we know why! The singer is the new face of BALMAIN Spring/ Summer 2014 campaign. RiRi is already a fashion icon in her own right,with her ever changing style. The sexy steam room pics was shot by Inez Van Lamsweerde and Vinoodh Matadin in New York and styled by Mel Ottenberg. Creative director Olivier Rousteing is a fan and a friend of the ''Stay'' singer, and had this to say ''when the woman that inspires you wears your creations, your visions feels complete,'' he added describing the ''icon'' of his generation as uncompromising, fresh and modern. The ads will debut in January 2014.
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