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Monday, December 10, 2012

Beyonce' and Pepsi collaboration


Beyonce has inked a reported $50mill. deal with Pepsi.The company has embarked on a hybrid project with Beyonce' that will include stardard advertising like commercials as well as a  multi- mill.-dollar fund , to support the singer chosen creative project.''Pepsi embraces creativity and understands that artists evolve'',Beyounce' said in a statement.''As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity''. 





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